When the demand of both resources, coupled with the other desire to enter new markets, increase market share and expand its brand reputation, can easily lead to a cross-industry alliance cooperation.
Yahoo Express teamed venture no longer just a slogan on a cheap retractable banner
United States one of the best to provide a wide range of consumer information, community communications and search engine portal Yahoo has a network platform, technology, and a lot of traffic, is a budding attract a variety of business opportunities, has become many businesses want to expand the market share of the new market. Yahoo in order to expand e-commerce, the establishment of a ?small business? (Small Business) website, the necessary business website server management, as well as the URL registered service.
160-year-old American Express, is a traditional conservative, but has a good reputation in the financial services company, cash flow positive development in recent years, the Internet service business, opened the website of the American Express Open Forum (American Express Open), the development of online cash flow services (AcceptPay).
Spotted more and more businesses want to join the e-commerce, the U.S. Yahoo and American Express Open Forum alliance, together to create ?business solutions? website (Businesssolutions.yahoo.com) Yahoo members through the website system, a circle they Internet entrepreneurial dream. Encountered in a wide range of e-commerce entrepreneurs wondering, the answer can be obtained on the website of the ?business solutions?.
Yahoo behalf entrepreneurs and constructing more buildings virtual store, decorating the store with code, put up a merchandise display stand doorplate and hung for their website. The store facade are set properly, businesses also need a cash register, to manage the daily balance of payments.
Digital shop snare opportunities
In order to bring businesses are better services, Yahoo and American Express merchants virtual cash register, so that money can flow into the pockets of stores. In addition, the use of the members of the ?business solutions? Yahoo?s ?click-through rate billing advertising system? (SearchManager) can also be used to manage their online advertising.
American Express Open Forum will be irregular and users to share digital marketing trends, and invited industry celebrities, successful experience as the founder of the British Virgin Group (Virgin Group), Sir Richard Branson teaches entrepreneurship. These not only in the form of articles published professionals speech was also recorded as audio and video files, and upload it to the ?business solutions? for members to watch.
The U.S. Yahoo will this cooperation, advertisers and media innovation alliance positioned. American Express to the identity of the advertisers, and Yahoo, cross-industry alliance, the opportunity to get more exposed on the network media. Let the object of the propaganda of the American Express Open Forum site users ranging from small and medium-sized businesses, to expand to the general public, the popularity of the American Express Open Forum website upgrade, with the cooperation. The AcceptPay well SearchManager the utilization rate, synchronous grow. Yahoo also look forward to the future, that in this mode and more advertisers alliance, enhance Yahoo?s service system, a clean sweep of the different needs of network users.
Business travelers turned silver ski hand sneak
Remember the movie ?sportsman logbooks, played by George Clooney top business travelers?
A group of business travelers in the United States are living around their home, the life of the whole world soar. They run around in major cities negotiating office, and refused to let the heart of settled, do not want to find a family belongings to rely on, busy all day alone. Rental (Corporate Housing by Owner) saw this phenomenon, rental services, many enterprise managers must all branches in the country for a long time rotation, each to a new city, you can easily find a house. Rental network includes long-term (30 days) and short-term (29 days) rental, service organizations, almost throughout the United States, exactly in line with the needs of business travelers are.
The main source of the Rocky Mountain ski resort network (Rocky Mountain Vacation Rentals), group visitors to the Rocky Mountain Resort ski. Luxury villa rental, transportation limousine and ski booking through the website. In addition, if travelers have a problem on the itinerary, can also be obtained through its website consulting answers. In recent years, the resort ski, found that the internet trading volume significantly grow actively want to use the Internet more diversified marketing layout.
Luxury holidays online buttoned
When these two sites, very eager to enjoy the life of the business passenger compact is taking advantage of the Christmas holidays, a crazy ski trip. So renting network immediately find on the Rocky Mountain ski resort network, to discuss the possibility of cooperation. In October this year, the two sides announced a partnership renting members of the Rocky Mountain ski resort services, so busy weekday business travelers can easily planning ski tours. Christmas holidays to business travelers can fly directly bedroom luxury villa and replace equipment, and wandering around the Rockies a silvery white world.
Tommy Z. Hoffman said, the person in charge of the ski resort network, and renting network capacity expansion the original group tourists as the main source, open new markets for business travelers. Renting network has a powerful database that contains a large number of member information, member information obtained through the Internet, the ski network can use the information, and accurate understanding of the needs of target customers, reaching marketing purposes.
Sino-Japanese alliance ?cool days? to enter new markets in China
Focus back to Asia battlefield, Chinese e-commerce market competition. Alibaba and Baidu two major Chinese Internet leading the far side, a dominant e-commerce platform, the other in the market rely on search engine king. With China?s e-commerce market is becoming more mature, both intensified competition. Alibaba?s Taobao, China?s e-commerce turnover this year will reach 60 billion U.S. dollars, Baidu is also eyeing the coveted piece of the rapidly growing ?business to consumer? B2C market fat.
October of this year, Baidu cooperation with Japan?s Lotte cool days online mall opened officially declare war on Big Brother Taobao e-commerce. ?Cool days? since January announced the establishment of actively recruiting, there are nearly 2,000 businessmen stationed cool days. Japan Lotte introduction of a mature business to business consumers ?B2B2C e-commerce mode of operation, and businesses have a business license only signed a contract and does not accept applications from individuals, to ensure that consumers are able to buy quality goods. In addition, cool days also launched a series of promotional activities, such as shopping marathon ?,? gift points Free Shipping activities to attract users who come and spend.
Lotte Baidu teamed suction gold
Japanese mixed music cool days, Lotte held 51% of the shares of Baidu 49%, the two sides plan to jointly invest $ 50 million over the next three years. In business strategy, the two sides carry out their duties, to work together. Lotte mainly provide technical support for the platform management mode introduced to China. On the other hand, Baidu is responsible for the implementation of the marketing, and business expansion.
The Japanese Lotte why not straight to the point, a man armed with a the China Network sea battlefield? Lotte active in recent years in the global market layout has acquisitions in Europe, the local website company in the United States, single-handedly reached Europe and the United States already mature and saturated market, online shopping, and did not hesitate. But the only enter the Chinese, he chose to form an alliance with Baidu, co-founder of the ?cool days?.
Analysts inference, in many international big brand in China has planted a big somersault, Lotte had conservative fight Google in the Chinese market, the experience of failure, is the best lesson. In addition, Chinese netizens links for foreign brands, is also considering strategic alliances and Baidu Baidu in the high-profile among Chinese netizens. Meanwhile, Baidu also had to draw on the Lotte years of market experience, direct introduction of the operating system of Lotte in Japan. This will not only enhance Baidu?s strength, it can also reduce the cost of developing new systems. Cooperation between the two sides, said short and finally, what they need.
Source: http://www.tapestrypharma.com/how-digital-alliance-expand-win-win-business-opportunities/114
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